Dear Sales Copy,

You Make My Life Harder Than It Has to Be

I remember the first time you came into my life. I wasn’t looking for you - you just appeared in the form of a request from a client whose eBook I had just authored. At first my heart skipped a beat - I had finally found something to challenge my writing skills - something that could help people find the solutions they need out of life. The first few months of us being together, sales copy, I was blinded by all of your sex appeal. You were so shiny - with your yellow highlights, your big, bold red font and your amazing graphics and testimonials. What girl could resist you? But then…then your words began to get dull. The conversion rates didn’t improve as I had hoped and those fonts were blinding, not appealing anymore. I knew that your testimonials were fake on most sites and that guarantee you were “giving me?” - yeah, it was forced on you by ClickBank, not some perk you offered because you were so confident in your solution. Now I’m forced to be with you. I can’t up and leave b

To read more, visit Dear Sales Copy,…